Our Story 

Your skin is your body's largest organ. What you put on it doesn't just sit on the surface — it absorbs into your bloodstream. If you're careful about what you eat, you should be just as careful about what you put on your skin.

That belief became personal when my wife developed eczema above her eyes — something she'd never experienced before. Dermatologists. Prescriptions. Over-the-counter treatments. Months went by with no change.

I kept suggesting tallow. She was hesitant — beef fat on her face felt strange at first. But I made her a small batch of what would become Elixir, our flagship product today. Four applications. Forty-eight hours. The eczema was gone.

That was the moment Asa Formula was born — handcrafted in small batches, right here in Utah.

Simple ingredients. Profound results. We use Wagyu tallow — rich in vitamins A, D, E, and K — infused with essential oils chosen for their own healing properties. We don't believe skincare needs 37 ingredients to work. It needs the right ones. Every formula is built for a specific result, not to do everything at once.

Rooted in faith. Asa Formula is a faith-based company. We see the ingredients we work with as a gift, and we formulate with intention — using what's naturally provided, the way it was meant to be used